Selling Real Estate in the YouTube World

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Participants:

• Matt Fagioli, DiamondDwellings.com Moderator
• Rudy Bachraty, Trulia.com
• Christian  Sterner, WelcomeMat.com
• Bob Stewart, ActiveRain.com
• Tony Grey, Vidlisting.com
• Tara Jones, AtlantaDwelling.tv

Session:

The talk is about using video to sell homes. The need for quality production is an important part of the theme.

An interesting interview by WelcomeMat that shows the power of a professional presentation and a testimonial.

Fun video from AtlantaDwellings.tv. Tara is a local reporter and comes across on the screen well. Interesting and very much like one of our sponsors RexNet.tv

Trulia had a fun post as a take off of Apple.

Rudy says video is a great way to set your self apart as long as you focus on your neighborhood and local interviews. Keep it simple when you start out.

Christian says this is a good first  step, but then it will become time to hire  the professionals when it is time for the homes. The growth curve is fantastic.

Bob Stewart talks about being comfortable. He brings out his Flip camera, which came in the mail for me yesterday, is dead on. Video can be  a tool not only for sales but educational and informational.

Tony talks about how when HTML came out the tools were weak and it was a craft. As the tools improve, as the tools have improved so has the best players. Video is in the same paradigm, the tools now are tough to use and you need a pro. Down the road the tools will make you look much better.

Tara talks about how video can really sell the home. The difference between an amateur and a professional is huge in the final product.

Matt talks about how photography can be done for using the right tool for the right job.

Using video gets the listing according to Christian. Buyers  win but listers will do better by getting the  job.

Bob is talking about how ActiveRain will be releasing a new product to help the agents create and learn to shoot video. Is this  breaking news?

Rudy talks about driving traffic to your site is another great reason to use video.

Christian brings up the example of videos being used to show your expertise on a community. The example is a Tennessee agent who did local school tours.

(battery really dying)

The discussion is going towards SEO  and video.

Tony announces a plug in for Wordpress that will be released today or tomorrow.

Interesting watching the two types of personality that are on this panel. One one side is Christian, Tara, and Tony for more the professional video development. On the other side is Bob and Rudy that are more user orientated and trying to go viral.

This is probably what makes video in the real estate sphere so hard to work with. On one hand the traditional media is hard to produce and more expensive, but conveys the professional image. On the other hand, there is a great risk to going with a looser but more user friendly format.

Great panel and you can see that video is its early days of adoption.