Using Local Access Television To Increase Exposure to Your Real Estate Practice

It is great to read stories that show how real estate agents can improve their exposure in local markets and expand their perceived expertise. We are so caught up in blogging and the internet, but there are many other ways to let the public know how knowledgeable you are.

And if they were real smart they would have these shows up on You Tube and their web sites shortly after broadcast.

Byrnes-Benkart, owner of Realty Executives Tri-County in Bellingham, is one of a handful of area real estate professionals using public-access cable TV to turn a laser focus on the housing market in their communities.

“We hear a lot of talk in the media about the real estate market, but many times it’s painted with a broad brush. It’s often from a national perspective or a state perspective,” said Milford resident Michael Shain, a mortgage consultant with Medway Co-operative Bank. “But I wanted to do something that focused on specific towns because every market is different. What’s happening in Milford may not be the same as what’s happening in Newton, Brookline, Pittsfield, or LA.”

In September, Shain began taping “Real Estate Roundtable” at Access Bellingham-Mendon. The program, which he cohosts with Byrnes-Benkart and two other realtors and is produced monthly, airs on local-access channels in Bellingham, Milford, Medway, Upton, Grafton, and Mendon, and covers market news in those towns as well as in Franklin and Wrentham. via  The Boston Globe.

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  1. Good information…but not too cheap

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