Great Article on How Inman Reinvented Themselves
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Marketing Sherpa, one of the most respected marketing sites on the internet, has an intriguing article on how Inman News has reinvented itself over the past couple of months to remain a market leader.
There is a great deal to learn in the article and congratulations to Brad, Joel, and the rest of the team over there for the job they have done. They have broken new territory in how to transition a Web 1.0 site into Web 2.0 successfully for both the real estate world and the rest of the internet.
Joel Burslem, Marketing Director, Inman News, was caught in a common dilemma for subscription marketers: Competition from free online news sources made it harder to keep Inman’s real estate news behind a membership barrier. But Burslem and his team weren’t ready to completely abandon subscription revenues.
“We were struggling conceptually not just with flattening membership rates, but with all the down sides that come from having that pay wall up — bloggers can’t link to our news [and] search engines have a hard time indexing it,” he says. “If not expiring, this certainly was a model that was changing with online news.”
Read the rest at MarketingSherpa
My wife has actually decided to study for and get her real eatate licence just so we dont ever have ...
I like your analogy in this article. The real estate economy really is like a patient who you cannot ...
Real Estate is hyper-local. Every market is different. Phoenix has already hit bottom and is starting to recover. We have ...
Great to hear that the big boys
are predicting recovery sooner than
most think.
Thanks for the value! 
I agree--good analogy. You have to crawl before you can walk. Right now, at least in Austin, many people would ...
I live in the Philippines and I am glad we are not on the lists... 
I have a few Litograghs of Presidents homes , made by Richard V. Sebring. yr. 1990 Do they have any ...
I see the question I have, but no response. I do not have a for sale sign up ...
Comment by Joel Burslem on 24 April 2008:
Thanks Tom!
It’s been a long road – and it’s not over – but it’s been rewarding. I’m glad you liked the article.
Comment by Phyllis Harb on 25 April 2008:
Yes, they do have a new look and it is great. I hadn’t visited their site in ages.