If you are a real estate agent, you have uttered the less than memorable phrase, “Please tell your friends about me.” But the question that you need to ask is why should they?

Seriously, did you go that extra mile in marketing, consultation, or execution that would make you memorable? For someone to talk about you to their friends you have to be special, and that is either way.

Years ago I was in the restaurant business and we had a golden rule. If someone has a good meal and time, expect them to tell one friend. If someone has a terrible meal or experience, they will tell 10 people. It takes a truly exceptional experience for your clients to evangelize for you.

Seth Godin has a post today talking about word of mouth marketing and why it sometimes does not happen. Give it a read and think about how your level of service can rise above the crowd and compel your clients “tell their friends about you.”

First, understand that people talk about you (or not talk about you) because of how it makes them feel, not how it makes you feel.

Second, if you’re going to build a business around word of mouth, better not have these things working against you.

Third, if you do, it may be to work directly to overcome them. That probably means changing the fundamental DNA of your experience and the story you tell to your users. “If you like us, tell your friends,” might be a fine start, but it’s certainly not going to get you there. via Seth’s Blog

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