See How Much Is Spent Marketing A Real Estate Listing
June 16th, 2008 • Related • Filed Under
Trying to figure out how much to spend marketing a home is a constant battle for real estate agents. Face it, spending money on a home that does not sell is lost money. But not spending enough may cause you to fail in your marketing and end up costing you the sale.
It is enough to cost many a real estate agent a lost night of sleep.
This chart from Bloomberg may help you see if your spending is in the right ball park. The information comes from a national survey of 1,300 real estate agents.
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Great blog, keep the great content coming! 
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Comment by Tim on 17 June 2008:
Dollar spend seems very low, by as much as 100% in my experience. Is this company dollar your tracking, or additioanal agent expense above and beyond company dollor, or both? These numbers are far too low. Also, you’d never get anywhere in the Boston market with this low-ball marketing of listings. I’d like to know more about how they arrived at these numbers..
Comment by Mary Wagner on 10 March 2009:
I think those numbers are way to low. Maybe the numbers are weekly?