Technology Allows Success in Targeting Real Estate Niches
In the past, marketing was so unspecific that you really needed to take big swings to get customers. The concept of television advertising speaks to that. If a real estate agent ran an advertisement on the local television she would not want business that could be 100 miles from her.
But with the advent of the internet, you can really target your clients. Reading this press release brought this into focus.
The company targets commercial real estate. Medical real estate. Medical real estate in Florida. Mostly in medical real estate in Broward and Palm Beach.
That is specific marketing. Nothing fancy, the site is not going to blow you away, but if you are looking to invest in medical real estate in Southern Florida they will be your guys.
That my friends is targeted niche specific marketing at it’s best. They aim to be the experts in their field.
Serving the state of Florida, FloridaMedicalRealEstate.com focuses on all types of medical real estate, including assisted living facilities (ALFs), doctor offices, medical storefronts and medical flex space.
“We encourage anyone in Florida looking for medical-related real estate to visit our new site, particularly those in Palm Beach or Broward counties,” says Michael Buonaituto, CCIM candidate and founder of FloridaMedicalRealEstate.com.
“Our state-of-the-art tools allow us to search for the best available properties based on a client’s specific criteria,” he adds. via MarketWatch.
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Great blog, keep the great content coming! 
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Comment by Leisure City Real Estate on 24 July 2008:
I agree with you that technology has really helped changed the niche in real estate. The Internet has played a significant role in terms of buying and selling properties.
Comment by Terra on 12 August 2008:
Wow, great to see that Guidant is offering this depth within the self-directed IRA’s. We offer people a “how-to” invest in commercial real estate within their IRA and it is good to see some of the larger firms offering the solution. Thanks for providing the link.
Comment by Garrett on 14 August 2008:
Technology is slowly starting to effect commercial real estate and those who work with it daily. Rofo is trying to help bring technology to the small business who is looking for leased space. Check out this video that shows what a small business has to deal with in their search of a place to set up the office:
http://www.rofo.com/video