Housing Magazines Dropping Like Flies
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The market for home improvement magazines is either horribly over saturated or the market for them is evaporating.
Home Magazine just announced that the plug is being pulled on them. In the past year House and Garden and Martha Stewart’s Blueprint both shut their doors, now with Home Magazine this officially makes a trend.
Not to fear on the internet front or The Real Estate Bloggers. Our traffic has doubled over the past year and see’s bright skies ahead. 
On Wednesday, Lagardère SCA’s Hachette Filipacchi Media U.S, publisher of Elle, Woman’s Day and Car and Driver, as well as several shelter and enthusiast titles, said it is pulling the plug on its struggling Home magazine. The closure of Home comes less than a year after the demise of Condé Nast Publications Inc.’s House & Garden magazine and Martha Stewart Living Omnimedia Inc.’s Blueprint. Jack Kliger, president and chief executive officer of HFM U.S., cited sharp declines in the “mid-market home sector” for the decision to close Home, which posted a 47% decline in ad pages in the second quarter, according to the Publishers Information Bureau. via WSJ.com.
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Comment by Molly on 21 August 2008:
The market is completely over saturated. I think it is a shame that House and Garden went under because it was a long running magazine and possibly Blueprint and Home took some of it’s thunder.
I remember a time when Architectural Digest, House and Garden and a few others WERE the only options for interior design. Now there are at least 30 others, check out it out the next time you are at B & N.
I love Martha Stewart, but honestly, Living is filled with enough of her “design” and I know blueprint was to be for younger and hipper-but it was still Stewart style-which isn’t young or hip-its never changing classic.