Selling Homes in a Tough Market – Include On Site Medical Care
When selling luxury condominiums in a tough market, you need to think outside the box.
The people at The Mansion at Peachtree in Atlanta, Georgia have gone far outside of the box. The customers they are courting are those who expect their needs to be met. That is why they have partnered with MD on Call to provide on site medical care to their residents. The first 2 years of the service are included in the purchase price of the units.
Now that is thinking outside of the box.
Along with butler and concierge service, spa and sauna, buyers who purchase homes at the new luxury high-rise the Mansion on Peachtree receive two years of service from MD on Call, a mobile medical practice that treats patients in their homes.
The Mansion, which opened in Buckhead in May but is yet to be occupied, is believed to be the first residential property in Atlanta and among the first in the country to offer medical services to its homeowners.
“Our resident profile was people who anticipate every service being available to them,” said Clark Butler, president of City Centre Properties, owner and developer of the upscale, 2,500- to 10,000-square-foot residences ranging in price from $2.5 million to $12 million. “It seemed to be a natural fit.” via the ajc.com.
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