HouseValues Renames Itself As Market Leader
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
HouseValues, the real estate lead generation company, changing it’s name to Market Leader. The company is not giving up the lead generation product that goes under the HouseValues name.
According to company sources what they will be doing is expanding the product to sell to different segments of the real estate market. Now they will be targeting brokerages, teams, and individual agents with their products.
I don’t know about you but why would one go through the expense and trouble of completely rebranding a company if everything was doing great. While I am not a fan of lead generation purchases, they are a proven method if scattered way of growing a real estate business. But to spend the money in a down market to re-brand and even change one’s stock symbol is pretty extreme if all is well.
Market Leader will trade on the Nasdaq exchange using the symbol LEDR starting Monday, said Chief Executive Ian Morris. At that time, the old symbol, SOLD, will be relinquished.
The HouseValues.com Web site, which lets homeowners receive appraisals from real estate agents, will continue operating under the same name.
Market Leader will also offer three other online products, each to a different group, Morris said.
Growth Leader is intended to help real estate agents generate sales prospects and convert those leads into clients.
RealtyGenerator does the same thing for brokerage companies.
Team Leader performs the same tasks for the increasingly popular groups of real estate professionals forming to better service clients, while also giving the leaders of those groups ways to help the members collaborate. Via SeattlePI.com
My Representative is one of the infamous eight Republicans who voted to support this disgraceful legislation, Frank LoBiondo in South ...
When selling our homes, what takes place should be between the seller and the buyer. Not the government. ...
Yea I guess I would be mad or should I say disappointed if I missed the cut off date for ...
If you haven't read this bill I could easily see how one could support it. I mean the bill ...
Pain is gain. I really support this, and the change may be hard but it has to be done. ...
I can't tell you how many people I've talked to in the past week who are completely unaware that the ...
The liberal government policies have facilitated the expansion of the foreign involvement in the Real Estate Investment sector. 
We all know EPA has the most murders per 100k ever. 175 murders per 100k. 
I am confused...I closed on my house 1 April 2008, I did not get $7500 pay back or $8000 no ...
I am a person that has been qualified for a loan and really would love to see this enacted. ...
Comment by Tony Sena on 7 November 2008:
I wouldn’t be suprised if it had anything to do with their investment in Active Rain. Now they can market to AR’s 100,000 + members as Market Leader instead of House Values and they probably think they will have a better conversion success with the new name.
Comment by Michael Sosnowski on 7 November 2008:
Agents would support these types of services do so at the expense of their own website (personal and company). They feed off the weak.
Pingback by Luxury Real Estate Marketing News - Post Credit Crunch | Celebrity Shopper on 8 November 2008:
[...] The Real Estate Bloggers report that HouseValues, the lead generation company has renamed and re-branded itself to Market Leader and is expanding it’s operations to sell to different segments of the real estate industry. They sensibly wonder at the reasons for this change, given the timing. I don’t know about you but why would one go through the expense and trouble of completely rebranding a company if everything was doing great. While I am not a fan of lead generation purchases, they are a proven method if scattered way of growing a real estate business. But to spend the money in a down market to re-brand and even change one’s stock symbol is pretty extreme if all is well. HouseValues renames itself. [...]