Comments on: HouseValues Renames Itself As Market Leader

By: Luxury Real Estate Marketing News - Post Credit Crunch | Celebrity Shopper

Luxury Real Estate Marketing News - Post Credit Crunch | Celebrity Shopper — Sat, 08 Nov 2008 17:16:44 +0000

[...] The Real Estate Bloggers report that HouseValues, the lead generation company has renamed and re-branded itself to Market Leader and is expanding it’s operations to sell to different segments of the real estate industry. They sensibly wonder at the reasons for this change, given the timing. I don’t know about you but why would one go through the expense and trouble of completely rebranding a company if everything was doing great. While I am not a fan of lead generation purchases, they are a proven method if scattered way of growing a real estate business. But to spend the money in a down market to re-brand and even change one’s stock symbol is pretty extreme if all is well. HouseValues renames itself. [...]

By: Michael Sosnowski

Michael Sosnowski — Fri, 07 Nov 2008 20:46:11 +0000

Agents would support these types of services do so at the expense of their own website (personal and company). They feed off the weak.

By: Tony Sena

Tony Sena — Fri, 07 Nov 2008 15:27:00 +0000

I wouldn’t be suprised if it had anything to do with their investment in Active Rain. Now they can market to AR’s 100,000 + members as Market Leader instead of House Values and they probably think they will have a better conversion success with the new name.