Some Great Advice For Real Estate Agents and Blogging
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
This came from Chris Bloggett’s blog on how to focus on the real needs of your real estate blog. Focus on what the customer wants.
My core blogging advice is; always talk about the customer. What does the customer want to read about? These folks at the Real Estate office were talking about highbrow stuff like the Economic conditions or financial real estate outlooks and not talking about the houses.
My message to business bloggers was this: Look at your search terms. This is telling you exactly what your prospects want you to talk about. “homes near butler schools” pretty clear right? Searchers are telling you clearly what your small business blog should be about. Just talk about what you do, make your stories short and pointed. If I had a listing for a house in this environment, I would blog about that house a couple times a day. Blog about the bathrooms, blog about the master bedroom, blog about the view and the construction. Blog about the Schools. All of these are seperate opportunities for you to leverage your blogging platform to move your business forward. Chris Baggott’s Guide to Blogging.
Now you may wonder why I do not follow this. It is because I am not a real estate agent. I write on a broader scope than my community.
But if I was an agent you can bet your bottom dollar I would have a very tightly targeted local blog that would focus on real estate needs in my local community.
Papillion is a wonderful little city just on the outskirts of Omaha where I live. It still retains its small ...
Top 10 town to live in the US..wow they must wonderful choice since Money Magazine has been the one which ...
As an inspector, I can tell you, the more I read about this legislation, the scarier it becomes. The current ...
i would like some information on how to submit my resume to your company. I have 18 years of experience ...
Definitely worth looking into. You need to follow up on all Chinese drywall products. 
Its really sad that the government has to force every change that happens with the lenders and banks. Why ...
Mortgage modifications will not work until they include reducing principle to market value, then reducing interest rate. As long as ...
You know, the Treasury Dept. and Alan Greenspan held a similar meeting before the last housing bubble began.
This cannot be ...
Outstanding, hotlanta came in 4th place. I think we can do better.
"Nothing to be proud of Russ... 50 yards." 
Comment by Jim on 15 December 2008:
I am a licensed Realtor in NY…relocating to Vermont.
I have requested info on a new listing to 4 different Realtors over the course of 2 days…yet with no response. In this market, how can a Realtor not even respond to Calls, Voicemails or Emails? The market is not all that great in Vermont-I know my VT home has lost Value in the past couple of years, never mind what we have lost in market price on our home in NY…I just can not understand, Realtors working for the big “Players”..Prudential, C21, Sotheby’s.. not even responding , or checking their voicemails or emails…maybe it’s just me, but I check these hourly, and keep in touch with leads and customers. I can imagine what our Customers are going through…People lets step up….
Comment by Kip on 21 February 2009:
As a realtor in California, the Los Angeles area, our board is one of the largest in the country. That being said, a recent report estimates that 40- 50% of the agents currently in this industry will leave the field within the next twelve months. There are many agents that do not know this market and do not have the expereince or training on developing and maintaining customer relations.
I would hold on to the ideal that a real seasoned agent would have responded differently nad that you would have had a very different experience. You have just not come across the right agent.
Kip
Comment by Allan Kleer on 10 April 2009:
In a sense, I am a rookie in real estate blogging. I’ve been blogging for about a year. When I blog, my posts are about one specific area (Miami Beach and South Beach) and recent market activities that take place over a month or two in these areas. From an SEO perspective, It’s always good to be specific.