Some Great Advice For Real Estate Agents and Blogging
This came from Chris Bloggett’s blog on how to focus on the real needs of your real estate blog. Focus on what the customer wants.
My core blogging advice is; always talk about the customer. What does the customer want to read about? These folks at the Real Estate office were talking about highbrow stuff like the Economic conditions or financial real estate outlooks and not talking about the houses.
My message to business bloggers was this: Look at your search terms. This is telling you exactly what your prospects want you to talk about. “homes near butler schools” pretty clear right? Searchers are telling you clearly what your small business blog should be about. Just talk about what you do, make your stories short and pointed. If I had a listing for a house in this environment, I would blog about that house a couple times a day. Blog about the bathrooms, blog about the master bedroom, blog about the view and the construction. Blog about the Schools. All of these are seperate opportunities for you to leverage your blogging platform to move your business forward. Chris Baggott’s Guide to Blogging.
Now you may wonder why I do not follow this. It is because I am not a real estate agent. I write on a broader scope than my community.
But if I was an agent you can bet your bottom dollar I would have a very tightly targeted local blog that would focus on real estate needs in my local community.
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Comment by Jim on 15 December 2008:
I am a licensed Realtor in NY…relocating to Vermont.
I have requested info on a new listing to 4 different Realtors over the course of 2 days…yet with no response. In this market, how can a Realtor not even respond to Calls, Voicemails or Emails? The market is not all that great in Vermont-I know my VT home has lost Value in the past couple of years, never mind what we have lost in market price on our home in NY…I just can not understand, Realtors working for the big “Players”..Prudential, C21, Sotheby’s.. not even responding , or checking their voicemails or emails…maybe it’s just me, but I check these hourly, and keep in touch with leads and customers. I can imagine what our Customers are going through…People lets step up….
Comment by Kip on 21 February 2009:
As a realtor in California, the Los Angeles area, our board is one of the largest in the country. That being said, a recent report estimates that 40- 50% of the agents currently in this industry will leave the field within the next twelve months. There are many agents that do not know this market and do not have the expereince or training on developing and maintaining customer relations.
I would hold on to the ideal that a real seasoned agent would have responded differently nad that you would have had a very different experience. You have just not come across the right agent.
Kip
Comment by Allan Kleer on 10 April 2009:
In a sense, I am a rookie in real estate blogging. I’ve been blogging for about a year. When I blog, my posts are about one specific area (Miami Beach and South Beach) and recent market activities that take place over a month or two in these areas. From an SEO perspective, It’s always good to be specific.
Comment by Nitin Jain on 16 July 2009:
On just thinking about the customer alone we can not develop the business. We need keep update in our product. Of course we have to read the customers mind but at the same time we have to introduce the new things also.
Mumbai Property, Real Estate in Mumbai.
Comment by DanielMcGRey on 10 September 2009:
I’m doing Lansing REO Properties and market it in several ways. I really enjoy twitter. Have you try that? Also, I did blogs and it really helps in marketing my website’s products. It’s a great way to market your REO properties. You should try it. I’ve been blogging for a long time and it works.
Comment by Mischa Burlington on 16 September 2009:
Blogging in real estate is vital. When it comes to marketing there are a lot of ways to market not just by blogging. Social media is now the trend in internet marketing, twitter,facebook are just some.
BurlingtonBankOwned
Comment by Hubert McIntosh on 20 October 2009:
I agree with you Miss Mischa Social media is now the trend in internet marketing….
Comment by Beth Anne Grib on 20 October 2009:
At Beiler-Campbell Commercial Realty (www.beilercampbellcommercial.com), we have implemented a well-balanced marketing strategy, utilizing Twitter, Blogs, E-Marketing Campaigns, Tweet-Lister, etc., while maintaining focus on relationship building with our clientele. We feel that partnering with our clients and taking ownership in their business plan and assisting in the development and execution of such builds confidence and forms the foundation for future success. We treat our business partners the way we would like to be treated: with respect, focused attention and priority.
Comment by Hard Money Loans | Hard Money Lenders on 21 October 2009:
Blogging, social media, articles,are the best way to increase traffic of your website. These ways are now the trend of internet marketing, as what mischa, and hubert said.
Comment by Mike Carpino on 24 October 2009:
It’s funny you are writing about this because I just completed a Blog this morning that talks about that. To many of us are concerned about Realtors needs and not the consumer. I also suggest you become friendly with your local businesses. I have partnered with some to help give them a presence on Google by blogging about them.