Here is a great story of Utah Keller Williams agents raising money for a cancer patient in their community with a bit of humor.

The agents are placing a lawn full of plastic pink flamingos in fundraisers lawns as a prank that does a great deal of good.

Someone got a “flocking” Monday night in Lehi. Just before 9:00 p.m. several intruders – some disguised as giant, pink birds — sneaked onto to the snow-covered front lawn and planted a flock of 3-dozen pink, plastic flamingos along with a sign from the K.W. Cares Foundation. The sign says you’ve been flocked for charity.

The covert team did its deed quickly and silently. But before they left, they could not resist tipping off the unsuspecting homeowner. In unison the screamed, “You’ve been flocked.” Then they jumped in their waiting cars and took off.

“Flocking” is just one of the fundraising tools of the Foundation. The Keller Williams Westfield Real Estate Network established the Foundation. Shae Goodwin said, “K.W. Cares is a program designed by real estate agents to help real estate agents in need. That’s what this is about – helping others.” via  ABC 4.com.

The bigger picture here though is that real estate agents as a group do a disproportionate share of community service. The stereotype of agents is often at odds with the service record they fulfill.

I wonder how we can change this perspective?

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