Real Estate Agents Spending Most Marketing Money On The Internet

January 30th, 2009 • Related • Filed Under

The Real Estate Book’s owner Network Communications put out a press release on how real estate agents are using their marketing dollars. The results will not surprise anyone who reads this site.

Real estate agents are using the internet as their primary means of reaching new clients. The money is racing away from newspapers and radio into focused real estate print product, search engine marketing, and websites such as blogs.

When you read the original press release remember this is put out by a print vendor so they have a vested interest in focusing on how their product plays into the marketing mix. It is easy to sometimes read a press release as an article. And this is not to discount how publications like The Real Estate Book do work as a part of your marketing mix, it can be very effective.

Here are some of the nuggets that came out of the survey:

– Respondents spend about 25% of their media spending on each of the
following: Specialty print, Internet marketing, and the broker’s own Web
site.

– Virtually all respondents use some form of Internet marketing. Over
the next six months, the channels respondents expect to spend the most
money on are Internet marketing (40%) and the respondents’ own personal Web
sites (32%).

– The median amount spent on Internet marketing is $196 each month. 38%
spend more than $250 per month on all forms of Internet marketing.

– 86% of the respondents had a personal web site in addition to their
broker web site. 61% spent money on search engine marketing to promote
themselves. 25% used blogs or social media as a promotional tool. via msnbc.com.

Here is a video summary of the press release:

There Are 15 Responses So Far. »

Comment by Tony Sena on 30 January 2009:

I stopped spending money on off line marketing back in 2004 and spent every dollar of my marketing budget online.
Comment by Affordable Land on 30 January 2009:

Great information. It’s time to get onboard, the internet is the key to the future, no doubt about it.
Comment by Dan Simon - Charleston SC Real Estate on 30 January 2009:

The entire world is online and an agent had better figure out how to get on board.
Comment by Randall Sandin on 31 January 2009:

Online is the way to go but print will always be around…but in more of a name awareness and branding method – not for diret results.
Pingback by Internet marketing is now primary tool for real estate - Coldstreams Business and Economy on 4 February 2009:

[...] Real Estate Agents Spending Most Marketing Money On The Internet : The Real Estate Bloggers. Share and Enjoy: [...]
Comment by Vikas on 15 May 2009:

The Internet is the first place more and more homebuyers are beginning their search for a home. According to a study done by the National Association of Realtors, 71% of homebuyers take their search online
Comment by Shelton on 28 June 2009:

Yes, you are right. Almost everyone, except maybe for the older generation, has a computer and internet access. I’ve only been in the business a couple of years but started advertising online right away. I’ve been working on my website:
DiscountLasVegasHomes

for a little while now and am starting to learn some of this seo stuff. Guess i’m like the rest….trying to get on the first page of google:)
Comment by BankOwnedinDeetroit on 10 September 2009:

Internet is very vital in real estate now a days. Especially when it comes to internet marketing, social media is the “it” thing now.
Home buyers search in the internet for possible home to buy.
Comment by MarryColorado on 15 September 2009:

There is no doubt that internet has a big impact on real estate business. Real estate agents focuses more in internet marketing for there potential clients.
Comment by Pasco REOs on 16 September 2009:

large percentage of people use the internet now – giving tremendous impact on real estate business. Why not, internet can give you more options unlike in newspaper, informations are too limited, specially in one area only.
Comment by Jane Burlington on 17 September 2009:

Internet marketing is definitely the primary tool for real estate. Businesses grow faster using internet. Home buyers find homes in the internet. And it is easier to get leads online these days.

BurlingtonBankOwned
Comment by HarlingenBankOwned on 9 October 2009:

Whenever people needs information they just go to the internet.
Comment by Samantha Dawson on 15 October 2009:

Real estate agents spend most in internet marketing because it can generate a lot of leads. And most home buyers search the internet first for properties.
Comment by Cribialub on 4 November 2009:

Very Recently, there has been a great deal of inquiries by the
American FTC against bloggers and website promoters
for not publishing advertising income, or potential
relationships with ad networks.

What are your personal ideas about how this could effect
the blog community?
Comment by Charleston SC Real Estate on 22 January 2010:

Spending money on the internet ensures that it can be viewed by more than one person, and it is available 24/7. A postcard will be viewed by one person for 3 seconds. Why marketing online isn’t your largest marketing expense would be something I would certainly question!

The Real Estate Bloggers

Real Estate Agents Spending Most Marketing Money On The Internet

There Are 15 Responses So Far. »

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