Real Estate Agents Spending Most Marketing Money On The Internet

The Real Estate Book’s  owner Network Communications put out a press release on how real estate agents are using their marketing dollars. The results will not surprise anyone who reads this site.

Real estate agents are using the internet as their primary means of reaching new clients. The money is racing away from newspapers and radio into focused real estate print product, search engine marketing, and websites such as blogs.

When you read the original press release remember this is put out by a print vendor so they have a vested interest in focusing on how their product plays into the marketing mix. It is easy to sometimes read a press release as an article. And this is not to discount how publications like The Real Estate Book do work as a part of your marketing mix, it can be very effective.

Here are some of the nuggets that came out of the survey:

– Respondents spend about 25% of their media spending on each of the
following: Specialty print, Internet marketing, and the broker’s own Web
site.

– Virtually all respondents use some form of Internet marketing. Over
the next six months, the channels respondents expect to spend the most
money on are Internet marketing (40%) and the respondents’ own personal Web
sites (32%).

– The median amount spent on Internet marketing is $196 each month. 38%
spend more than $250 per month on all forms of Internet marketing.

– 86% of the respondents had a personal web site in addition to their
broker web site. 61% spent money on search engine marketing to promote
themselves. 25% used blogs or social media as a promotional tool. via  msnbc.com.

Here is a video summary of the press release:

 

Related posts:
  1. Internet Leads The Way For Real Estate Leads in 2009
  2. 1 in 3 Buyers Now Come From The Internet
  3. Real Estate Agents Face New Perils As Small Business People By Federal Government
  4. Linking in Comments For Real Estate Agents
  5. Loss Of Advertising Caused The Death of Newspapers

There Are 14 Responses So Far. »

  1. I stopped spending money on off line marketing back in 2004 and spent every dollar of my marketing budget online.

  2. Great information. It’s time to get onboard, the internet is the key to the future, no doubt about it.

  3. The entire world is online and an agent had better figure out how to get on board.

  4. Online is the way to go but print will always be around…but in more of a name awareness and branding method – not for diret results.

  5. [...] Real Estate Agents Spending Most Marketing Money On The Internet : The Real Estate Bloggers. Share and Enjoy: [...]

  6. The Internet is the first place more and more homebuyers are beginning their search for a home. According to a study done by the National Association of Realtors, 71% of homebuyers take their search online

  7. Yes, you are right. Almost everyone, except maybe for the older generation, has a computer and internet access. I’ve only been in the business a couple of years but started advertising online right away. I’ve been working on my website:
    DiscountLasVegasHomes

    for a little while now and am starting to learn some of this seo stuff. Guess i’m like the rest….trying to get on the first page of google:)

  8. Internet is very vital in real estate now a days. Especially when it comes to internet marketing, social media is the “it” thing now.
    Home buyers search in the internet for possible home to buy.

  9. There is no doubt that internet has a big impact on real estate business. Real estate agents focuses more in internet marketing for there potential clients.

  10. large percentage of people use the internet now – giving tremendous impact on real estate business. Why not, internet can give you more options unlike in newspaper, informations are too limited, specially in one area only.

  11. Internet marketing is definitely the primary tool for real estate. Businesses grow faster using internet. Home buyers find homes in the internet. And it is easier to get leads online these days.

    BurlingtonBankOwned

  12. Whenever people needs information they just go to the internet.

  13. Real estate agents spend most in internet marketing because it can generate a lot of leads. And most home buyers search the internet first for properties.

  14. Very Recently, there has been a great deal of inquiries by the
    American FTC against bloggers and website promoters
    for not publishing advertising income, or potential
    relationships with ad networks.

    What are your personal ideas about how this could effect
    the blog community?

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