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	<title>Comments on: Is It True Realogy Might Not Survive 2009</title>
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	<lastBuildDate>Sat, 21 Nov 2009 03:38:54 -0600</lastBuildDate>
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		<title>By: Exit Realty Recruiter USA &#38; Canada!!</title>
		<link>http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/comment-page-1/#comment-414802</link>
		<dc:creator>Exit Realty Recruiter USA &#38; Canada!!</dc:creator>
		<pubDate>Mon, 16 Nov 2009 19:59:36 +0000</pubDate>
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		<description>This is for the people that are tired of REALOGY and their monthly desk fees and rising franchise costs!!.....Do you want a retirement income? How about a benefit to pass on to your beneficiaries????.....REALOGY does not offer what we do!!!....Check out this link to a short 3-4 minute survey - Compare and see if you are as happy as you COULD be!!!!    

http://www.recrs.com/AccuRecruiter//prospect/careerintro.aspx?rcid=exitre&amp;jid=13678&amp;p=1239755&quot;</description>
		<content:encoded><![CDATA[<p>This is for the people that are tired of REALOGY and their monthly desk fees and rising franchise costs!!&#8230;..Do you want a retirement income? How about a benefit to pass on to your beneficiaries????&#8230;..REALOGY does not offer what we do!!!&#8230;.Check out this link to a short 3-4 minute survey &#8211; Compare and see if you are as happy as you COULD be!!!!    </p>
<p><a href="http://www.recrs.com/AccuRecruiter//prospect/careerintro.aspx?rcid=exitre&amp;jid=13678&amp;p=1239755" rel="nofollow">http://www.recrs.com/AccuRecruiter//prospect/careerintro.aspx?rcid=exitre&amp;jid=13678&amp;p=1239755</a>&#8220;</p>
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		<title>By: Doug</title>
		<link>http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/comment-page-1/#comment-380622</link>
		<dc:creator>Doug</dc:creator>
		<pubDate>Wed, 27 May 2009 19:42:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/#comment-380622</guid>
		<description>This is an older Blog, but Realogy’s Q1 results came out this month  and I’ll add some observations.   

1.) A reflection of investor confidence is that Realogy’s notes (fixed rate senior, senior toggle, and senior subordinated) are valued at a fraction of their carrying amount (28%, 18%, and 17% respectively per the latest 10-Q, pg. 12). 

2.) The first quarter 2009 commission volume (for Realogy’s franchise companies &amp; owned brokerages combined) was down some 30% vs. Q1 2008 (pg. 40).   

3.) On 3/31/09 Realogy had negative net worth of $997mx (vs. a neg. $740mx on 12/31/08.)  When I was in business school (back in the dark ages when a company’s Balance Sheet received no less attention than its Income Statement) we called this &quot;insolvency&quot;. I’m not sure what descriptive term is used in today’s more sophisticated world… perhaps it’s called “forward thinking”. 

4.) At the end of Q1 2009, Realogy reported a Current Ratio of 54%: Current Assets of $1.338 billion and Current Liabilities of $2.484 billion.  

5.) Mr. Panus points out that Realogy has reduced overhead and is focusing on its cost structure. This is fine as far as it goes, but it may be noted that Realogy reports a first quarter Total Expenses reduction of 24.5%, vs. 2008, but a Net Revenues reduction of 33.7% vs. Q1 2008.   

5.) Mr. Panus’s statement that none of their corporate debt “is due until at least 2013” is correct regarding the debt’s Principal. However the fact remains that their debt service payments must be made   each   and   every   quarter. 

6.) Now in one sense, none of the above weaknesses would critical, IF Realogy’s near term cash flow situation was favorable. However it’s difficult to find satisfactory signs on this.  Their available cash balance appears to have only been possible because of their $600mx revolving credit facility, which source has now been maxed out. And while Apollo announced in March that they would if necessary step in with an additional $150mx, this amount only represents a single quarter of debt service ($144mx in Q1).              

7.) Given the last two years’ trends in Realogy’s financials, unless: a.) a substantial &amp; adequate debt restructuring is accomplished, or b.) Apollo is willing to kick in truly adequate additional capital, or c.) a major shift occurs immediately in the company’s underlying business, then it’s probable that Realogy will experience “an event of default” sooner rather than later. The company clearly acknowledges this risk in its 10-Q (remarks on pp. 1 &amp; 2.) 

8.) This does not mean that Realogy’s real estate brands or all their related brokerage companies would disappear – they would not.  But it’d be a major hiccup, and would likely draw more attention to the question of how much support the brokerages receive from corporate on their core business.</description>
		<content:encoded><![CDATA[<p>This is an older Blog, but Realogy’s Q1 results came out this month  and I’ll add some observations.   </p>
<p>1.) A reflection of investor confidence is that Realogy’s notes (fixed rate senior, senior toggle, and senior subordinated) are valued at a fraction of their carrying amount (28%, 18%, and 17% respectively per the latest 10-Q, pg. 12). </p>
<p>2.) The first quarter 2009 commission volume (for Realogy’s franchise companies &amp; owned brokerages combined) was down some 30% vs. Q1 2008 (pg. 40).   </p>
<p>3.) On 3/31/09 Realogy had negative net worth of $997mx (vs. a neg. $740mx on 12/31/08.)  When I was in business school (back in the dark ages when a company’s Balance Sheet received no less attention than its Income Statement) we called this &#8220;insolvency&#8221;. I’m not sure what descriptive term is used in today’s more sophisticated world… perhaps it’s called “forward thinking”. </p>
<p>4.) At the end of Q1 2009, Realogy reported a Current Ratio of 54%: Current Assets of $1.338 billion and Current Liabilities of $2.484 billion.  </p>
<p>5.) Mr. Panus points out that Realogy has reduced overhead and is focusing on its cost structure. This is fine as far as it goes, but it may be noted that Realogy reports a first quarter Total Expenses reduction of 24.5%, vs. 2008, but a Net Revenues reduction of 33.7% vs. Q1 2008.   </p>
<p>5.) Mr. Panus’s statement that none of their corporate debt “is due until at least 2013” is correct regarding the debt’s Principal. However the fact remains that their debt service payments must be made   each   and   every   quarter. </p>
<p>6.) Now in one sense, none of the above weaknesses would critical, IF Realogy’s near term cash flow situation was favorable. However it’s difficult to find satisfactory signs on this.  Their available cash balance appears to have only been possible because of their $600mx revolving credit facility, which source has now been maxed out. And while Apollo announced in March that they would if necessary step in with an additional $150mx, this amount only represents a single quarter of debt service ($144mx in Q1).              </p>
<p>7.) Given the last two years’ trends in Realogy’s financials, unless: a.) a substantial &amp; adequate debt restructuring is accomplished, or b.) Apollo is willing to kick in truly adequate additional capital, or c.) a major shift occurs immediately in the company’s underlying business, then it’s probable that Realogy will experience “an event of default” sooner rather than later. The company clearly acknowledges this risk in its 10-Q (remarks on pp. 1 &amp; 2.) </p>
<p>8.) This does not mean that Realogy’s real estate brands or all their related brokerage companies would disappear – they would not.  But it’d be a major hiccup, and would likely draw more attention to the question of how much support the brokerages receive from corporate on their core business.</p>
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		<title>By: Tanis</title>
		<link>http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/comment-page-1/#comment-379556</link>
		<dc:creator>Tanis</dc:creator>
		<pubDate>Fri, 22 May 2009 13:11:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/#comment-379556</guid>
		<description>Check out the link  http://www.cnbc.com/id/29640663

CNBC Slideshow - Companies at Greatest Risk of Default

Not everyoe is a disgruntled former employee.

The facts are that over 75% of the Accounts Receivables are over 90 days old. how much is that....a Billion Dollars. In accounting, that is considered Collection or Uncollectable. The facts are that the Franchisees are not paying the Franchise Fees. Realogy is simply rewriting these debts into new debt instruments and contracts and placing them as Assets on the Balance Sheet. These instruments are as reliable as the mortgages in the Derivatives Contract on Wall Street that have lost all value in the last two years.

Remember, Market Share continues to slide for Realogy Brands and at Century 21 rates below 5% and in a market where you would expect a Strong Brand to recapture lost share, Century 21 continues to slide. Coldwell Banker is the Company Brand for Realogy and has closed over 1,100 offices and represents almost 80% of the Brand Sales. Coldwell Banker Franchisees are too small a Market but these are teh Strongest Franchisees in the Realogy System. The Better Homes and Garden Brand in languishing amoung leadership that has been in the Real Estate Industry too long that it is entrenched in the Old Ways of doing business and cannot develop any inovation or change to spark sales, interest, a Mantra or call to action.

The NRT Brand is the only Money winner for Realogy but is a loss leader for the Franchsiee. In the past that was fine but in todays environement, no one needs, wants or has a loss leader. There is simply no revenue for the Broker here and  NRT Agents, while experienced are very Lazy Prospectors and simply sit and wait for a referral.</description>
		<content:encoded><![CDATA[<p>Check out the link  <a href="http://www.cnbc.com/id/29640663" rel="nofollow">http://www.cnbc.com/id/29640663</a></p>
<p>CNBC Slideshow &#8211; Companies at Greatest Risk of Default</p>
<p>Not everyoe is a disgruntled former employee.</p>
<p>The facts are that over 75% of the Accounts Receivables are over 90 days old. how much is that&#8230;.a Billion Dollars. In accounting, that is considered Collection or Uncollectable. The facts are that the Franchisees are not paying the Franchise Fees. Realogy is simply rewriting these debts into new debt instruments and contracts and placing them as Assets on the Balance Sheet. These instruments are as reliable as the mortgages in the Derivatives Contract on Wall Street that have lost all value in the last two years.</p>
<p>Remember, Market Share continues to slide for Realogy Brands and at Century 21 rates below 5% and in a market where you would expect a Strong Brand to recapture lost share, Century 21 continues to slide. Coldwell Banker is the Company Brand for Realogy and has closed over 1,100 offices and represents almost 80% of the Brand Sales. Coldwell Banker Franchisees are too small a Market but these are teh Strongest Franchisees in the Realogy System. The Better Homes and Garden Brand in languishing amoung leadership that has been in the Real Estate Industry too long that it is entrenched in the Old Ways of doing business and cannot develop any inovation or change to spark sales, interest, a Mantra or call to action.</p>
<p>The NRT Brand is the only Money winner for Realogy but is a loss leader for the Franchsiee. In the past that was fine but in todays environement, no one needs, wants or has a loss leader. There is simply no revenue for the Broker here and  NRT Agents, while experienced are very Lazy Prospectors and simply sit and wait for a referral.</p>
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		<title>By: Ann Thornton</title>
		<link>http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/comment-page-1/#comment-378854</link>
		<dc:creator>Ann Thornton</dc:creator>
		<pubDate>Tue, 19 May 2009 10:48:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/#comment-378854</guid>
		<description>I have been a real estate agent in Jacksonville, Florida for over 20 years.  I am called &quot;old school&quot; when I comment that the real estate industry lost the direct communication with its buyers and sellers when , like most comppanies today, decided to not answer their phone when the customer called.  My &quot;unique selling proposition&quot; to my buyers and sellers is that I answer my cell phone, I do not email, ( I choose to take the customers who want personal attention and leave the rest of them to go back and forth with the email and voice mail group.)  It is working famously for me and it truly makes me &quot;unique&quot;. I do not &quot;multi task&quot; (too many mistakes made and reduces the one on one attention that my clients seem to crave.) I will change my way of doing business if and when my business slows down..Ann</description>
		<content:encoded><![CDATA[<p>I have been a real estate agent in Jacksonville, Florida for over 20 years.  I am called &#8220;old school&#8221; when I comment that the real estate industry lost the direct communication with its buyers and sellers when , like most comppanies today, decided to not answer their phone when the customer called.  My &#8220;unique selling proposition&#8221; to my buyers and sellers is that I answer my cell phone, I do not email, ( I choose to take the customers who want personal attention and leave the rest of them to go back and forth with the email and voice mail group.)  It is working famously for me and it truly makes me &#8220;unique&#8221;. I do not &#8220;multi task&#8221; (too many mistakes made and reduces the one on one attention that my clients seem to crave.) I will change my way of doing business if and when my business slows down..Ann</p>
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		<title>By: SATI</title>
		<link>http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/comment-page-1/#comment-374020</link>
		<dc:creator>SATI</dc:creator>
		<pubDate>Mon, 04 May 2009 06:14:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/#comment-374020</guid>
		<description>Just the force of denial out there suggests that Realogy is en route to folding. Where there&#039;s smoke...</description>
		<content:encoded><![CDATA[<p>Just the force of denial out there suggests that Realogy is en route to folding. Where there&#8217;s smoke&#8230;</p>
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		<title>By: Chris O.</title>
		<link>http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/comment-page-1/#comment-371092</link>
		<dc:creator>Chris O.</dc:creator>
		<pubDate>Wed, 22 Apr 2009 16:07:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/#comment-371092</guid>
		<description>Interesting blog. At the very least, Reology is an example of a company engaging the public through social media. 

best,

Chris O.
Referral Key
“Your Trusted Referral Network”</description>
		<content:encoded><![CDATA[<p>Interesting blog. At the very least, Reology is an example of a company engaging the public through social media. </p>
<p>best,</p>
<p>Chris O.<br />
Referral Key<br />
“Your Trusted Referral Network”</p>
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		<title>By: S. Smith</title>
		<link>http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/comment-page-1/#comment-370633</link>
		<dc:creator>S. Smith</dc:creator>
		<pubDate>Tue, 21 Apr 2009 12:56:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/#comment-370633</guid>
		<description>Having spent over 10 years with Coldwell Banker since the late 90&#039;s when things were booming, it is amazing to me that Realogy/NRT still doesn&#039;t realize that the only asset they have ever had is the production and skill of the tens of thousands of agents in its various affiliates. My question to those agents is why are you in Real Estate? I understand that Reaology now has a 40% referral fee and then 50/50 split on whats left! The company has always made its corporate relo business  (Cartus), Builder developer services, as well as their incessant pressure on agents to place previously profitable mortgage placement as their main priority.  Resales have never been their main focus.  The reason----they can&#039;t charge fees back to agents and clients ( except for the ridiculous $195 admin fee which the agents &quot;sell&quot;). Excessive , grandiose spending on Brand related events do little for the agents who are being hit up with every fee imaginable to be affiliated with this company. I predict this company will not survive with a reoganization or outright sale.  Think not---see what Carl Icahn thinks!</description>
		<content:encoded><![CDATA[<p>Having spent over 10 years with Coldwell Banker since the late 90&#8217;s when things were booming, it is amazing to me that Realogy/NRT still doesn&#8217;t realize that the only asset they have ever had is the production and skill of the tens of thousands of agents in its various affiliates. My question to those agents is why are you in Real Estate? I understand that Reaology now has a 40% referral fee and then 50/50 split on whats left! The company has always made its corporate relo business  (Cartus), Builder developer services, as well as their incessant pressure on agents to place previously profitable mortgage placement as their main priority.  Resales have never been their main focus.  The reason&#8212;-they can&#8217;t charge fees back to agents and clients ( except for the ridiculous $195 admin fee which the agents &#8220;sell&#8221;). Excessive , grandiose spending on Brand related events do little for the agents who are being hit up with every fee imaginable to be affiliated with this company. I predict this company will not survive with a reoganization or outright sale.  Think not&#8212;see what Carl Icahn thinks!</p>
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		<title>By: Realogy Gets 150 Million Dollar Commitment From Apollo To Stay In Business : The Real Estate Bloggers</title>
		<link>http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/comment-page-1/#comment-356181</link>
		<dc:creator>Realogy Gets 150 Million Dollar Commitment From Apollo To Stay In Business : The Real Estate Bloggers</dc:creator>
		<pubDate>Mon, 16 Mar 2009 08:55:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/#comment-356181</guid>
		<description>[...] may want to subscribe to my RSS feed. Thanks for visiting!A month ago I asked the question, &#8220;Is It True Realogy Might Not Survive 2009?&#8221; that caused some controversy. We now know the answer, Realogy will make it through 2009 as [...]</description>
		<content:encoded><![CDATA[<p>[...] may want to subscribe to my RSS feed. Thanks for visiting!A month ago I asked the question, &ldquo;Is It True Realogy Might Not Survive 2009?&rdquo; that caused some controversy. We now know the answer, Realogy will make it through 2009 as [...]</p>
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		<title>By: LOU</title>
		<link>http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/comment-page-1/#comment-347210</link>
		<dc:creator>LOU</dc:creator>
		<pubDate>Sun, 22 Feb 2009 14:14:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/#comment-347210</guid>
		<description>The problem with Realogy is dishonesty. They blamed the media for being so negative about the housing problem and said that it was a facade there is no housing bubble. They got caught with there pants down. I attribute this to Richard smith. I sat through many international business conferences for all brands and heard the same speech from Richard Smith and Alex Perriello that the market is doing great and the media is blowing it at of proportion. Many big broker owners are switching to wiechert and Keller Williams because the are sick of the lack of support and shady good old boy deals that are going on behind the scenes. The only way they will ride it out is if Henry Silvermen the new coo of appollo, What a coincidence? convinces his bro Leon to keep injecting capitol in a sinking ship.  Richard smith should be fired for lack of competence.He had the warning signs well before the market tanked and choose not to believe it. So what makes us believe Marc panus is being truthful.</description>
		<content:encoded><![CDATA[<p>The problem with Realogy is dishonesty. They blamed the media for being so negative about the housing problem and said that it was a facade there is no housing bubble. They got caught with there pants down. I attribute this to Richard smith. I sat through many international business conferences for all brands and heard the same speech from Richard Smith and Alex Perriello that the market is doing great and the media is blowing it at of proportion. Many big broker owners are switching to wiechert and Keller Williams because the are sick of the lack of support and shady good old boy deals that are going on behind the scenes. The only way they will ride it out is if Henry Silvermen the new coo of appollo, What a coincidence? convinces his bro Leon to keep injecting capitol in a sinking ship.  Richard smith should be fired for lack of competence.He had the warning signs well before the market tanked and choose not to believe it. So what makes us believe Marc panus is being truthful.</p>
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		<title>By: William Gates</title>
		<link>http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/comment-page-1/#comment-346056</link>
		<dc:creator>William Gates</dc:creator>
		<pubDate>Thu, 19 Feb 2009 21:10:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.therealestatebloggers.com/2009/02/09/is-it-true-realogy-might-not-survive-2009/#comment-346056</guid>
		<description>LOL...Hey Arnie Smith, you wouldn&#039;t happen to really be Richard Smith (NRT&#039;s CEO), would you?</description>
		<content:encoded><![CDATA[<p>LOL&#8230;Hey Arnie Smith, you wouldn&#8217;t happen to really be Richard Smith (NRT&#8217;s CEO), would you?</p>
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