Vegetarian Real Estate Agent? Why Not…
Real estate agents often have a hard time separating themselves from the herd and standing out, all of that unique selling proposition stuff. But I am impressed and a bit amused at the attempts of Daniel Berman of Pacific Century Realty in the San Francisco Bay Area.
He is promoting himself as the Vegetarian Broker. I am not sure that that would be the differentiator in determining ones choice in agents. I like steak but would not hire an agent because he said he was the Top sirloin of agents and he eats meat.
But, I have to give high marks to the promotional value of what Daniel has done. He has found a niche and the idea of a common world view may make buyers and sellers feel more comfortable with him.
Real estate agents commonly put out that they are members of a certain church or organization for the same reason. Who here does not put in their bio where they go to church or what organizations they belong to. Daniel is just coming at it from a different angle.
“Are you a vegetarian or vegan preparing to buy or sell a house? Are you dreading the thought of the contact you will be forced to have with real-estate agents, as part of the process (the same way most people dread upcoming encounters with used car salesmen)? You are not alone!” broker Daniel Berman from Pacific Century Realty writes on his website.
Berman addresses the obvious question — what difference does it make to have a real-estate agent who is vegetarian as opposed to a meat eater — head on. “Simply stated, it’s a matter of shared values, an approach to life and a way of relating to others,” he says. Adding: “If you’ve been a vegetarian (or vegan) for any length of time, you know what I mean.” SF Gate.
The question is when are they going to release them on the market. Las Vegas leads the nation in ...
I keep seeing mentions of Florida's market getting better in multiple blogs. I'm increasingly under the assumption that at least ...
I would like to know more about it. I need to know how you file for it. Please let me ...
Great blog, keep the great content coming! 
If you want to succeed, do not say "we can prevent this in the future." Live in reality. ...
The price of the property depends on its quality and the deal between the management. Good and wise choices are ...
I don't have experience at actualy working in tha automotive bussinnes, but have experience working in a warehouse invironment. ...
We are seeing a strong sellers market in those areas that were hardest hit with the downturn. One nearby city ...
Comment by Debra on 3 August 2009:
Its interesting that everyone looks for that edge or hook to get noticed (image building). Its no wonder that 57% of all real estate transactions are done by the “branded” agencies. What is the other 43% doing to attact business? In this tranistion period of the real estate industry, it would make more sense to be with some brand that would be an “industry recongnized” name, unfortunatly, the price and restrictions seem too high. Being new to the industry, I’m looking for a “name” or brand for myself while staying independent and not paying the majority of my commission to franchise,advertising,desk fees…etc. Someone should come up with a new idea for the independents who want something different.
Comment by M Realty on 3 August 2009:
I also find it interesting that people would gravitate towards another vegetarian for their real estate agent, but it does not surprise me at all. Personally, I feel better working with those that have similar lifestyles too, so it makes sense that he takes advantage of this niche.
-Tyler
Comment by Annette on 3 August 2009:
I completely understand the shared values angle. Sometimes Christians like to do business with others who share their values and lifestyles as well.
Comment by Real Estate Investment Software on 16 August 2009:
Maybe…sounds like it could blow up in his face if he’s not careful though…
Comment by Real Estate commenter on 22 September 2009:
This is the time to be cautious about this type of things.