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	<title>Comments on: Lowe&#8217;s and Home Depot Struggle in Tough Real Estate Market</title>
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		<title>By: David Orsini</title>
		<link>http://www.therealestatebloggers.com/2009/08/18/lowes-and-home-depot-struggle-in-tough-real-estate-market/comment-page-1/#comment-403344</link>
		<dc:creator>David Orsini</dc:creator>
		<pubDate>Tue, 18 Aug 2009 20:38:18 +0000</pubDate>
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		<description>&quot;Now they are not investing in their homes as much either.&quot;

That is not necessarily true.  Home Depot, like many other companies in various industries, operates under the 80/20 rule where 80% of their revenue comes from 20% of their clients.  Home Depot has made a lot of money on contractors and developers.  And those are the guys taking the big hit right now and spending less money with them.  As far as Joe Homeowner going to buy some paint for a DIY project, Home Depot is actually doing better now than they were a year ago.  That is actually why they changed their marketing campaign to the “More Savings, More Doing” campaign to appeal to the do-it-yourself homeowner projects.  Now, that being said, that same homeowner cannot do a cash-out refi to get $50K to finish his basement like he could 2 years ago.  But that is just a nature of the mortgage industry.  I think since more and more homeowners know they are stuck for a while they are actually taking it upon themselves to make their home better and more livable.  And that works out well for HD.</description>
		<content:encoded><![CDATA[<p>&#8220;Now they are not investing in their homes as much either.&#8221;</p>
<p>That is not necessarily true.  Home Depot, like many other companies in various industries, operates under the 80/20 rule where 80% of their revenue comes from 20% of their clients.  Home Depot has made a lot of money on contractors and developers.  And those are the guys taking the big hit right now and spending less money with them.  As far as Joe Homeowner going to buy some paint for a DIY project, Home Depot is actually doing better now than they were a year ago.  That is actually why they changed their marketing campaign to the “More Savings, More Doing” campaign to appeal to the do-it-yourself homeowner projects.  Now, that being said, that same homeowner cannot do a cash-out refi to get $50K to finish his basement like he could 2 years ago.  But that is just a nature of the mortgage industry.  I think since more and more homeowners know they are stuck for a while they are actually taking it upon themselves to make their home better and more livable.  And that works out well for HD.</p>
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