For Investment Wealthy Women Prefer Real Estate Over Wealthy Men
If you are looking to sell expensive real estate in today’s market your best bet is not selling to men. A new study shows woman with higher asset levels are much more predisposed to purchasing real estate than their male counterparts.
The does make sense as traditionally women are more predisposed to security. Men tend to love the prestige of owning fancy assets but are more interested in their ability to increase in value and their utility. Women like the stability and the safe haven that real estate provides them. (Of course these are generalities and do not proscribe to all members of either sex, but when you are looking for general rules to live by, it is not far off.)
So when selling real estate to higher income families, sell to the women and you may have a much better chance of success.
Perhaps the most interesting part of the survey relates to gender. Almost half (49%) of the women surveyed consider real estate to be a less risky investment than stocks, compared with 37% of men.
Women also are more likely to enjoy investing in real estate than men: 44% of women surveyed find buying property more enjoyable than investing in other asset classes. Only 28% of men feel the same way. While 34% of men are likely to invest in real estate indirectly through a fund, only 14% of women would prefer this approach.
I like your analogy in this article. The real estate economy really is like a patient who you cannot ...
Real Estate is hyper-local. Every market is different. Phoenix has already hit bottom and is starting to recover. We have ...
Great to hear that the big boys
are predicting recovery sooner than
most think.
Thanks for the value! 
I agree--good analogy. You have to crawl before you can walk. Right now, at least in Austin, many people would ...
I live in the Philippines and I am glad we are not on the lists... 
I have a few Litograghs of Presidents homes , made by Richard V. Sebring. yr. 1990 Do they have any ...
I see the question I have, but no response. I do not have a for sale sign up ...
I'll add mine to the list too. This is happening in Kansas City, Missouri as well now.
We already knew ...
Comment by NickWaltersRE on 4 December 2009:
How about wealthy men who invest in real estate?
Comment by Bob on 4 December 2009:
I find this very interesting because after reading this article I started thinking about our clients and in most cases the woman is really making the decision. In fact we have two clients we are working with where the wife is actually buying the home without the husband on the loan or offer.
Comment by Tom Royce on 4 December 2009:
Nick
Bravo! What a great catch. You have made my day as I am grinning ear to ear.
Tom
Comment by Portland Real Estate on 4 December 2009:
Much like in my experience, with a male/female couple the female is generally the one with the veto vote when it comes to choosing a house. It takes the whole family to decide on a house, but the wife or mother is generally the one to shake her head first.
-Tyler
Comment by Gainesville Real Estate on 6 December 2009:
Males like riskier investments. They’d rather have their money tied up in stocks, options, and junk bonds. Real estate (with the exception of this recession) has traditionally been boring and slow.
Comment by Scott Nachatilo on 7 December 2009:
I’ll take note of that, and beside men are just following what women needs.
Scott@Financially Free Landlord