Real Estate Tools

Breaking the Real Estate “Walled Garden” Of Information

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!The real estate world has always protected their MLS data like it was gold, and to them it is. Go to almost any real estate office and see the security that is put on the MLS computers. If you […]

12May2008 | Tom Royce | 7 comments | Continued

Generational Marketing For Real Estate Agents

I just read a great article over at Copyblogger on Generational Marketing.
Really, go read it now, here is the link;
Are You Talkin’ to My Generation?
Are you back? Okay, great, lets move forward.
Here is my question for the real estate agents out there.
Who is the customer for the homes you are selling?
Not all of […]

5May2008 | Tom Royce | 3 comments | Continued

NAR President Shows New Fangled Real Estate Technology - Like The Typewriter

The National Association of Realtors has released a video today showing how the Past President of the NAR Pat Combs uses her technology. She shows how cool the concept of scanning documents makes her state of the art instead of using a fax machine.
While it is not all bad, all I have to say […]

25Apr2008 | Tom Royce | 6 comments | Continued

Using Local Access Television To Increase Exposure to Your Real Estate Practice

It is great to read stories that show how real estate agents can improve their exposure in local markets and expand their perceived expertise. We are so caught up in blogging and the internet, but there are many other ways to let the public know how knowledgeable you are.
And if they were real smart […]

17Apr2008 | Tom Royce | 1 comment | Continued

Why I Can Say Things About The Home You Are Listing That You Can Not!

Dustin over at 4Realz.net has an interesting letter he received about a MLS that is looking into opening up their listings to comments. Go give it a read and then come back.
For those of you not wanting to leave it essentially wonders about the issues that the MLS would face opening up homes to comments […]

25Mar2008 | Tom Royce | 4 comments | Continued

Using Google Adwords to Drive Traffic? Slim Down and Save Money

If you are using Google Adwords to drive traffic to your real estate site it would make a great deal of sense to sit down with your web designer and slim down your page (send them this post as it will help them).
Google Adwords uses a quality score to determine how much you are […]

17Mar2008 | Tom Royce | 2 comments | Continued

The Age Gap Between Buyers and Real Estate Agents

The Wall Street Journal Development Blog has an interesting post on the age gap that is occurring between buyers and agents. The average age of real estate agents in the United States is 51 while the average buyer was 39.
Mostly this is a non issue and I was glossing over the post until I […]

5Mar2008 | Tom Royce | 9 comments | Continued

Selling Luxury Waterfront Properties From The Other Side

An enterprising real estate agent in Australia,Anthony Gorman of Ken Guy Maroochydore, is taking the real estate home tour to a new level. In his attempt to sell luxury waterfront properties he has rented out a luxury cruise yacht to take 44 prospective buyers on the home tour and see the property from the water side.
The […]

9Feb2008 | Tom Royce | 0 comments | Continued

Does Your Real Estate Website Have a Pulse?

In the past week I have talked to a couple of real estate brokers about how they are using the web to sell homes. They know that this is where the hot leads are coming from and want to capitalize with it, but are they doing all they can do to maximize how to best capture […]

15Jan2008 | Tom Royce | 2 comments | Continued

Common Real Estate Listings Data Standard Adopted by Trulia, Yahoo!, and Zillow.com

In what will be a benefit for real estate agents and brokers, the major online real estate listing aggregators have agreed upon a common XML based listing standard for listings. The format will be designed to be interoperable with the Real Estate Transaction Standards (RETS). Think of it, write it once, publish it many times. […]

10Jan2008 | Tom Royce | 2 comments | Continued