Real Estate Tools

FrontDoor Will Compete With Zillow For Top Real Estate Portal Position

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Let me make a bet.
Zillow will win this battle. A division of E.W. Scripps, Scripps Networks, is launching a new real estate portal , FrontDoor.com, to go head to head with Zillow as the destination for real estate [...]

13Dec2007 | Tom Royce | 5 comments | Continued

Fizber, Web 2.0 Meets For Sale By Owner

Fizber is a new site that marries For Sale By Owner listings with an exciting array of web technologies that make it very easy for buyers to find their future homes. The foundation for Fizber is a traditional real estate sales site for FSBO’s. They provide low cost listings with a menu of related services [...]

4Dec2007 | Tom Royce | 4 comments | Continued

Ivanka Trump Interview Shows Potential With International Buyers

The Atlanta Journal Constitution ran an interview with Ivanka Trump in the paper recently and this question and answer really popped out at me.

Q: And of those contracts, how many are foreign investors? We’re starting to see a lot foreign investment in the U.S.
A: We’re seeing that in all of our properties.I think [the [...]

3Dec2007 | Tom Royce | 4 comments | Continued

Why Market Online Instead of In The Newspapers? (Hint, thats where the people are)

According to Compete.com internet traffic for October, 2007 is up 24.3 percent over October, 2006.

So when the sellers tell you that they want their ego listing in the local paper, show them this stat and put that hundred dollars or so into a custom landing page for the home. That will really impress the [...]

30Nov2007 | Tom Royce | 5 comments | Continued

Newspaper Advertising Down, Online Advertising Growing, You Make The Call

Hey Real Estate agents and brokers, are you still having trouble kicking the newspaper advertising habit. Well, don’t be the last one throwing money into dark, grainy pictures and smudged type. It looks from the new numbers released that many are fleeing the newsprint to online.
So if your boss thinks that putting ads in [...]

28Nov2007 | Tom Royce | 6 comments | Continued

Forget the Home Warranty - New Homes May Come With Personal Chef

If you are having difficulty selling your home it may be that you are not offering enough perks. That is the thoughts of this novel campaign by To Go Chefs that they are rolling out to the real estate industry. To generate buzz for your homes they have a plan to offer the services of [...]

26Nov2007 | Tom Royce | 4 comments | Continued

Why Advertising Real Estate In Newspapers Does Not Make Sense

More and more real estate agents and brokerages are pulling their advertising from newspapers. The main reason is they do not work in selling homes. Younger and more affluent families get their news and information online, not from print newspapers anymore and circulation figures are proving this.
So if you need ammunition to show sellers [...]

5Nov2007 | Tom Royce | 12 comments | Continued

IRS Cracking Down On Charities Involved In Real Estate Deals

It looks like the IRS has set it’s sights on the Real Estate world. Last week we talked about how the IRS is cracking down on 1031 exchanges. Now they are going after charitable donations that create huge tax windfalls for the taxpayer but have very little exposure for them.

The transactions are potentially abusive [...]

23Oct2007 | Tom Royce | 1 comment | Continued

Auction Network Coming To You Via Internet and Television

This is an interesting concept. The Auction Network will be selling all sorts of items including homes on television and the internet starting in late October and rolling out through the next year. With America’s fascination with eBay and other auctions, this will be a great way to be a voyeur and participant in auctions [...]

20Sep2007 | Tom Royce | 4 comments | Continued

BlogRush - The New MyBlogLog With Linkage Potential

Face it, as bloggers we all like to get new traffic. There is a new widget out there that can help drive some traffic from the guys over at Income.com called BlogRush.
What BlogRush does is use a widget on your site to put links to other blog stories in your vertical. We are always [...]

16Sep2007 | Tom Royce | 0 comments | Continued