Prestige Homes is in a pickle and they are taking the Payton approach to the marketplace. You do not know the Payton approach? This should help.
Matt Suhey and Walter Payton were out in the woods for a hike. All of a sudden a large bear appeared in front of them. Matt Suhey was panicking but Walter Payton was very calm as they both started running away. As the bear was racing up to them Suhey breathlessly asked how Payton could be so calm with the bear about to catch them.
Payton responded, “I do not have to outrun the bear, all I have to do is outrun you.”
See the Million Dollar Giveaway, or the 15 Percent Commission for Real Estate Agents. These two promotions tell me that Prestige knows that the downturn is occurring in Florida.
They just want to be ahead of their closest competitor when the bear reaches them.
Hap tip to Mish for the great find.
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