CNN announced that Century 21 has signed an exclusive deal with the network to be the primary sponsor of its Open House show, have exclusive rights to the Open House web page, and many other co-branding opportunities.
“With its network of more than 143,000 affiliated sales associates worldwide, Century 21 Real Estate LLC is a leader in its category,” Greg D’Alba, COO of CNN Ad Sales and Marketing, said in a statement. “They have an established brand that is well respected.”
As part of the package, Century 21 will be the exclusive real estate sponsor for CNN’s successful weekly program Open House, hosted by Gerri Willis. This includes tagged tune-ins, as well as ads and integrated billboards airing during the Saturday morning series. CNN programming segments such as Top Five Real Estate Tips and Home Front, which air throughout the week on all CNN networks, will also have integrated billboards with Century 21 messaging.
Century 21 is also the exclusive category sponsor of the Open House Web page on CNN.com. Century 21 banner ads will appear on the site, with billboard ads included in streaming video clips from the show. via Brandweek.
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