Just because you can do something does not mean you should do it.
Someone please explain that to the braintrust of Re/Max of New England. Seriously.
They are planning on opening up 17 offices in Stop & Shop grocery stores. Again, my reaction is seriously?
The idea of going to a grocery store to buy a house just degrades the brand. There is no alignment there. Eggs, milk, and Re/Max just does not do the brand justice.
If I was a Re/Max agent in New England I would be screaming at management. Imagine having to do desk duty next to the register? And if they do not listen, time to get new Keller Williams business cards.
Would you like Paper or Plastic?
Jay Hummer, executive vice president at Re/Max of New England, said the Natick company signed an agreement with Quincy-based Stop & Shop Supermarket Co. late last year to open as many as 17 real estate offices in Stop & Shop supermarkets within the next year. Most of the potential locations are in Southeastern Massachusetts.
Hummer said Re/Max franchisees were told about the opportunity to open offices in the stores last week.
“It’s something we’ve been working on for a year now,” Hummer said. “It’s a great way for our broker-owners and agents to be able to connect with the consumer … in a very convenient location.” via Enterprise News
It gets worse, I found this prototype of the office at the Boston Globe. Imagine going over your mortgage information and other personal information in the middle of a supermarket? Or stressing over an offer and a kid rolls a shopping cart into you? The office is open air…
Check it out.