The phenonmemon that we are participating in blogging about real estate in the United States is taking off internationally. The Herald Tribune has an article out talking about the rise in internet content sites such as blogs, forums, and podcasts becoming more of a mainstay in the real estate community.
If you think about it, relationships sell real estate. By taking the formal corporate approach out of the equation and bringing the human element in, which is what blogs do the best, you are forging a relationship with those interested in properties in your area. While the payoffs are typically not immediate, long term they can be very effective and substantial.
It is exciting to see that blogging on real estate is taking on an international flavor. While it has always been out there, we will start finding sites that may lend more flavor and information to our reading pleasure.
“What we’re going to see goes beyond listings,” he said. “We’ll see blogs take off, maps take off, research-driven things like trends in the market, more tools on social networks.”
Chatty online forums like those at Internationalliving.com, Yahoo and Google already have had effects on international real estate, but the blogging “gold rush” is just beginning, Joel Burslem, who blogs about the future of real estate marketing from Portland, Oregon, believes.
In the United States, blogs like Curbed.com, started by an under-30 New York journalist chronicling his own neighborhood, started attracting attention just three years ago, Now, real-estate-blogs.com provides a directory of dozens of blogs related to the real estate industry in the United States and Canada, and encourages visitors to vote for their favorites.
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