If you are selling a home, here is a tip. Advertise online quickly and you will be ahead of your competitors and also in front of your potential customers. Real Estate classified advertising spending is moving online, but sellers tend to want their agents to advertise in print first, then head online. Meanwhile, buyers start and typically stay online.
And the real fly in the ointment is Craigslist where except for a couple of markets, advertising online is free. Thats right, free. I wonder if Craigslist started charging what the ratio would be,
REAL ESTATE CLASSIFIED SPENDING IN 2006 will reach $7.75 billion, according to market research firm The Kelsey Group. Of the total, 44.3%, or around $3.43 billion, will come from online listings, paid search, newspapers’ Web sites and other online sources.
“Clearly, the underlying buyer and seller trends suggest we are reaching a tipping point regarding the transition of ad dollars from offline media to online media,” said Matt Booth, Kelsey Group senior vice president and program director, interactive local media and marketplaces, in a statement. via MediaPost Publications
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Unfortunately its not only home sellers who do not know where to advertise to find buyers. Too many realtors are also not aware of the best avenues to locate buyers.
A recent survey of technology and marketing trends revealed that 79 percent of realtors use printed media to attract buyers. The same survey also showed that 78 percent of buyers go the internet to find the home the intent to buy.
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