You as real estate professionals are facing a dilemma.
The internet is chock full of sites giving your guild information away for free. Competitors are putting extreme price pressure on your income.
Add to that a glut of new real estate agents on the market living off of beans and rice trying to take business away from you. Let’s not even talk about the discount real estate agencies out there.
You are faced with a quandary.
How am I going to earn a living.
Well, here is some counterintuitive advice.
- Give something worthwhile away.
- Give it away for free.
- Find someone who is giving something away and subsidize it so that you are associated with people getting something for free.
Notice the emphasis on free. Getting something in front of the customers that will build an affinity to paying you your commission.
Don’t believe me, then take a few minutes and read this article at Trendwatching and learn.
You will see how:
- An airline gave away 1 million seats for free and still made money.
- Rental Cars in Austria and Germany are rented for free.
- A Vending Machine in Japan gives free coffee while a message is being played.
If you do you may get far enough ahead of the curve that you could be a big winner by giving away something for free.
PS That is the basis of this site. I have been giving away my writing for free to hopefully attract enough valuable readers that people will advertise to get their attention. I firmly believe in free.
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