What if I told you that 21 percent of the housing purchases made in 2009 were probably an under-served part of the market.
Last year 21 percent of home purchases made were by single woman. 10 percent of the homes sales went to single men.
Those numbers are staggering, and if I had to bet very few real estate agents have tailored their marketing to the single mother demographic. If you focused a website how you understand the issues they face and that you can solve their problems, which are different than a married couples, odds are you could earn a great deal more business.
Just think about it.
Unmarried women accounted for 21% of home purchases in 2009, while unwed males were 10% of the buyers, according to a National Association of Realtors report in November. It’s a dramatic shift from 1981, the first year the numbers were tracked, when single women and men each accounted for 10% of home sales.
Still, some industry professionals have been slow to take note of females’ robust activity. Single women have held steady at the 20 % mark for more than five years, yet when the Urban Land Institute hosted its annual real-estate conference in late April, analysts had to remind the audience to expect big numbers from young, single female buyers. via Marketwatch
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This is a very interesting stat. Where did you get the info and none of this was quoted in the article. With that said, interesting enough for me is that 3 of my sales this last year here in Santa Barbara were single women.
I was just commenting to one of my clients this week that more single women than single men buy homes. I've seen this as true in my corner of the real estate market.
However, you mention marketing towards single mothers. I'm not sure that this statistic says single mothers, but rather single women. How many of them are mothers, we don't know for sure, however my guess is that there are far fewer single mothers as a percentage of the homebuying population than of single women without children.
Most of my registrations on my website are from woman, I don't know if they are single or married.
I was curious if anyone had tips for targeting this demographic.