The New York Times has a sobering article up on the risks and perils of being a blogger. The real estate sphere is much different as many agents have a 6 percent motivation besides self aggrandizement to produce quality content.
Here are some of the tips the Times article offers:
- Don’t expect to get rich.
- Write about what you want to write about, in your own voice.
- Fit blogging into the holes in your schedule.
- Just post it already!
- Keep a regular rhythm.
- Join the community, such as it is.
- Plug yourself.
Click here to read the full article.
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{ 4 comments… read them below or add one }
Good post. From expectations, to schedule, to just do it! The more you do it the more "in the groove" your mind gets and the more people have the opportunity to identify with your ideas. It is like we are all in a big meeting, afraid to give our ideas for fear of critique, but those who speak receive credit and attention more often than not.
Hello, blogging can be very beneficial if done right. It will give you or your company a lot of exposure and traffic. Having a good online reputation means everything these days and it is fairly easy to accomplish. If you need any help or other tips feel free to visit my website.
I am fairly new to blogging and couldn't agree more with this post. Despite providing original content on commercial real estate investing not found anywhere else, I am finding it hard to attract an audience. There is just so much noise out there. Unless you have a huge audience, you are not going to make much money these days with a blog.
What a lot of agents who start blogs don't get is that this is a reflexive, reciprocal activity. If you want your posts to be read, it's a good idea to post on other "community" blogs. As it says above, "join the community."