The New York Times today has an article on the newest craze for the big money set. The super deluxe mattresses have 4 and 5 figure prices. Swedish Mattress maker Hastens is offering a 60,000 dollar matttress for sale.
Enough said, right?
All spring and summer, Hastens has been running an ad in magazines like Elle Decor: a photograph of the blue-and-white-checked Vividus bed topped with a puffy white down comforter, one corner pulled back invitingly, with a pair of sharp-toed stiletto shoes on the floor beside it. The come-on reads: “Who would spend $59,750 on a bed?”
Who indeed? And what is the calculus — economic or otherwise — that brings a mattress to that particular figure? Or to $24,000, in Magniflex’s case? Or $50,000, which is the sticker price of a bed being made by Hollandia, an Israeli company that opened a showroom in the Marketplace Design Center in Philadelphia last fall and a flagship store in the Mall at Short Hills, N.J., last Thursday. I mean, what the heck? Why would anybody pay that much for a mattress? read the rest at the New York Times.
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I sure hope the person who buys that mattress sure gets a good night's sleep. That's one expensive nap!
Just goes to show what people are willing to pay for a good night's sleep.