One of the biggest concerns when I talk to real estate agents is, “What are the chances that my site will be found? After seeing the most recent survey on top real estate sites on the internet, I would say very good. Very, very good.
The big boys that we who follow the real estate market closely do not have the penetration in the market that we would assume.
When the top 10 sites comprise only 5.34 percent of the real estate searches, that is a huge win for the long tail. It also means that branding by the big boys is important but not overwhelming. Instead, focusing on the local seaches in your area has a great chance of being an effective strategy for the long term.
So if you are a real estate agent wondering if you can be a winner in local search, my answer is a resounding yes. Not a bad thing to think about heading into a new year.
The Top 10 Internet Searches For Real Estate Sites
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REALTOR.com 1.56%
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Remax 0.91%
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Real Estate 0.47%
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Apartments 0.40%
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Homes for Sale 0.37%
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Century 21 0.35%
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Zillow.com 0.34%
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Zillow 0.33%
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Realtor 0.31%
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For sale by owner 0.30%
via Press Release
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thank for your sharing , it's very useful for me to look for information about real estate . good luck to you
Tom – those stats don't surprise me at all. Whats amazing to me is that very few brokers in my market and I'm sure in most markets don't have very good SERP's for their company web sites at all. If just one of these brokers would make a suttle attempt at some of these key word searches or had a long tail search strategy in place, they would be laying the ground work for success.
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