It is interesting in the new era of media and marketing how emerging markets work. While in the United States we have a huge cost of entry to start a national media company (although Seth Godin points out how this may be the time to own the online video portion of a niche), emerging markets such as India things are much more wide open. The Alliance Group out of Bangalore is expecting to create a 24 hour real estate channel for their emerging cable companies.
This is the line that made me realize that their costs and our costs are two different animals.
For information-gathering network, the company plans to set up news bureaus and studios in Mumbai, Delhi-NCR, Chennai, Bangalore, Hyderabad and Kolkata.
Vibhaker, said, “The channel is expected to breakeven in a short time as there were 261 companies connected with the real estate industry, which in itself had now emerged as the largest advertiser. The free-to-air channel will be available on cable as well as the DTH platforms across the country.” via Television Point
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