If you are using Google Adwords to drive traffic to your real estate site it would make a great deal of sense to sit down with your web designer and slim down your page (send them this post as it will help them).
Google Adwords uses a quality score to determine how much you are paying when your ads are clicked. A higher quality score will save you money.
One of the components to the quality score is the load time on your landing page. Google has released a FAQ in their help center to explain how this works which can be found here.
The key thing to think about is according to Google are:
- Use fewer redirects.
- Reduce the page size by using fewer, smaller, and more highly-compressed images.
- Do not use interstitial pages.
- Minimize the use of iframes on your landing page.
All of these factors if they are addressed can end up saving you some serious money (and improve customer satisfaction) if Adwords is part of your marketing plan.
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Tom,
Thanks for the good information. Although I only use AdWords here and there, I will for sure take a look at this.
I would like a suggestion for adwords to be used for a real estate site.
I have been using Adwords for the last 2 years and i can only say that it increased my online sales by about 20%. The pay per click cost of Adwords is even cheaper than Adbrite. I love Adwords.
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