Want to humanize the selling process. Have your seller write a letter to potential buyers about why they love the house. There is one word for this technique.
On a project I am working on we are asking all of the sellers to write a letter about what makes the home special to them for a webpage on the house. All buyers want to know why the seller is selling. It is human nature.
If the buyer knows that the home has been loved and is a place to raise a family, retire gracefully, or to entertain spectacularly. Instead of being 4 walls it allows the buyers to fantasize about their future in the home.
And to sell a home that is a major hurdle to overcome, especially in a slow market.
Kimberly Hobbs, the Windermere Real Estate agent who listed the Khouris’ home, said she has long counseled her buyers and sellers to write such letters.
“I think it’s about humanizing,” she said. “We’ve come to such a technology-driven, hands-off lifestyle that I think we need to go back to basics and be human for a little while.”
The slower market has made seller letters more important than ever, she said.
“I think that buyers want to like the sellers, because buyers are pretty suspicious,” Hobbs said. “People want to know that they’re buying a house from someone that’s cared for it well.” via Seattle PI