Are you getting the idea that the old way of selling homes is not working? That is my impression on reading that the Charleston (SC) Trident Association of Realtors is launching a television channel on local cable to showcase homes for sale.
Now in most markets there are home for sale shows that allow agents to buy time to market their homes and themselves, but this is one of the first times I have heard of a Realtor organization buying up a whole channel.
Oh, and if you are not a member of the local association, this channel is not for you. Members only and all that, you know.
The channel will feature three types of programs: 30-second commercials, 30-minute programs and individual listings that will appear on the screen for 15 seconds. The fees for each have not been set yet.
Agents must belong to the association to post ads on the channel, Kent said. The channel will be available to subscribers to Comcast’s preferred basic package and premium cable offerings. via The Post and Courier
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