Patchwork Nation is a new initiative by the Christian Science Monitor to break the country into 11 demographic units by county that best represent the population that lives there. The report has been done primarily for political purposes but the implication for housing and real estate are also included in the report.
These categories are:
- Boom Towns (Eagle, CO)
- Military Bastions (Hopkinsville, KY)
- Campus and Careers (Ann Arbor, MI)
- Minority Central (Baton Rouge, LA)
- Emptying Nests (Clermont, FL)
- Monied ‘Burbs (Los Alamos, NM)
- Evangelical Epicenters (Nixa, MO)
- Service Worker Centers (Lincoln City, OR)
- Immigration Nation (El Mirage, AZ)
- Tractor Country (Sioux Center, IA)
- Industrial Metropolis (Philadelphia, PA)
Why would this be interesting to those who follow real estate. Well, it gives an idea of the temperament of the community and may help you tailor your marketing message so you will come across as being in synch with potential buyers.
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The Patchwork Nation data is very interesting from a political and macro demographic viewpoint. In our research studying real estate market data now for 5 years or so, we find that the unique nuances and features of each market are the keys to successfully serving and investing in a given market.
Consider very carefully painting a market with too broad a brush; every market, like every person, is unique, and tends to value what it is that makes them unique.
Mark McGlothlin, MD
RedfishEmergingMarkets.com
I was not able to click on the icons in the map, what is the map measuring. There are maps of population, income, and house value free to see at http://www.mineful.com/demographics.
The scape looks lovely and the nations beautifully patched to good living and better economy.
I think demographic marketing is inefficient and is a shooting in dark strategy.
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