Have you ever walked into a fancy restaurant and not heard music playing? The selection of music has long been used to set a tone for a business and now real estate agents are getting into the act. Developers in New York City are leading the way but I think this may be a very inexpensive way for real estate agents to help set a tone for a new home they are selling.
A low cost MP3 player would cost 30 dollars and a set of portable speakers another 20. Or carry a few CD’s to put into the homeowners stereo system (with their permission, of course.) Setting a musical tone for a home that you think the buyers would be interested would probably make them more receptive to the home. We all imagine our home to have a musical background, and I am not talking about bickering kids and barking dogs either, but a soothing, idyllic soundtrack for our daily lives.
As great restaurants do so should the aggressive real estate agent. Spend a little time creating a few playlists that match certain types of homes. Then have a portable system and a few cd’s that can be played in the background that convey the flavor of a home. It will take a little work, but in this hypercompetitive environment, it may create the selling opportunity that would be lost otherwise.
Developers are forever adding bells and whistles to distinguish their properties from all the others on the market. And as Web sites are increasingly being used as teasers to drive buyers (especially out-of-state and international buyers) into sales offices, many developers are going beyond slick graphics and literally orchestrating the journey.
Reports about classical music being played in public spaces to decrease crime or ease anxiety, as well as widely publicized studies from Muzak about music’s ability to increase efficiency and make people feel better, have led some developers and marketers to think music will make buyers more relaxed and engaged at their Web sites.
More significantly, by commissioning or licensing (or illegally using) music for their Web sites and sales offices, developers say they are better able to convey the vibe of a particular building, especially when that building is yet to exist. Music is also seen as an effective way to announce a building’s intended demographic without ever saying a word. via The New York Times.
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