The relationship between Yahoo and Zillow just got tighter. The two companies have already had a relationship with Zillow providing Yahoo real estate section home valuations, but now the companies are launching a new real estate ad network.
It looks like from first glance that Zillow will now push their for sale listings to Yahoo’s real estate website. So my guess is that Yahoo is having a hard time filling it’s advertising inventory and that Zillow is being much more successful filling theirs.
What it does say to me is that Yahoo Real Estate is turning quickly into a Zillow managed entity. Yahoo has the traffic but has no idea how to monetize it, and Zillow has the content and now advertisers and is in a position to make Yahoo’s site effective.
Yahoo Inc. (YHOO) and Zillow.com agreed to partner on an Internet real-estate advertising network, expanding the relationship between the operators of the second and third most-trafficked home-sale websites.
Financial terms weren’t disclosed regarding the partnership, which will integrate Zillow’s for-sale listings into the Yahoo Real Estate website set to go into effect later this year. Zillow and Yahoo, however, plan to immediately begin coordinating ad sales efforts…
Zillow Chief Operating Officer Spencer Rascoff said his company’s deal with Yahoo “creates the opportunity for agents and brokers to reach one of the largest audiences of homebuyers online when they list a home or purchase an ad.” via WSJ
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Congratulations to Zillow, its look interesting and exciting. I know this deal has been a long time in the making and glad to see it finally come to fruition!! Maybe Google get little more competitions on the search market.
Yahoo needs to survive and Zillow needs more market penetration. Hopefully this ends up being a win for advertisers.
This is a big disapointment. Big mergers rarely benefit the public. As for advertisers, less choices usually means higher advertising costs. The big win will be Yahoo or Zillow or both.